Beyoncé & Jay Z Share Visual Recap from Coachella (Photos)

Beyoncé & Jay Z Share Visual Recap from Coachella (Photos)

On top of all the performance recaps we’ve seen from this past 2014 Coachella Music & Arts Festival, we’ve got one more piece to share. We all know the Carters were having a blast during the festivities in Indio, California....
Ronnie Fieg Announces #indigolabel Release Date 4/26 (Photos)

Ronnie Fieg Announces #indigolabel Release Date 4/26 (Photos)

Fresh off his heavy hitting Asics Gel Lyte V release featuring the much sought after ‘Mint Leaf’ and ‘Cove’ colorways, Ronnie Fieg is back and working on what might just have the potential to be his most potent release YTD. With a mix...
OOTLYFE "Trill-Minded" Lookbook (Photos)

OOTLYFE “Trill-Minded” Lookbook (Photos)

With a mix of progressive style that could turn any lame into a complete stud, comes the 2014 “Trill-Minded” collection from OOTLYFE. The introductory excursion from the mind of our team’s consistent staple sees a solid array of lightweight outerwear...
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OOTLYFE Presents: #121VICES - Krews 'Vice$' Release Party (Event)

OOTLYFE Presents: #121VICES – Krews ‘Vice$’ Release Party (Event)

Over here at the LYFE we have been patiently waiting for the homie Krews’ new project Vice$ to be released. In celebration of the project we present to you #121VICE$, a showcase for Krews to debut his new music in a small and intimate setting. Featuring musical guests Richie Grand and Hollywood Neek as well...
Kozzwon - Megaman

Kozzwon – Megaman

The homie Kozzwon is back with new material as he is planning the release of his new project Awesome Forever. This new cut “Megaman” is an ode to the awesomeness that is Kozzwon as he raps about dipping his blunt in cream soda, or how he feels like Megaman after a shower. Kozz spits his...
Kanye West Asks James Franco & Seth Rogen to Perform "Bound 3" Parody at His Wedding

Kanye West Asks James Franco & Seth Rogen to Perform “Bound 3″ Parody at His Wedding

The fact that Kanye isn’t dumb heated at James Fanco & Seth Rogen for this is actually amazing. Like, that’s the first thing I thought when I saw this. I picture ‘Ye just absolutely boiling/smashing shit watching the parody video. But no, this most definitely is not the case. During a recent sit-down on The...
Introducing redwood. Clothing (Photos)

Introducing redwood. Clothing (Photos)

You may have noticed the lowercase r and a period in redwood. and thought to yourself, damn this dude needs to step up his punctation game. But nah, the intriguing clothing line is branded in all lowercase in an effort to not max out on a capital letter, as it were the boldest one. However,...
Skizzy Mars - Make Sense (Official Video)

Skizzy Mars – Make Sense (Official Video)

And now just a little something from Skizzy Mars. After letting go of his recently revealed, much-talked about free Pace album, buzzing New York upstart Skizzy Mars delivers today with some brand new visuals. Along with the news that “Make Sense” and “All Say” are now individually available on iTunes, Skizzy debuts the accompanying aesthetics....
BOOTS ft. Beyoncé - Dreams

BOOTS ft. Beyoncé – Dreams

So apparently, heralded Roc Nation signee/producer BOOTS really does have the sauce, huh? Having already collaborated together on Bey’s self-titled 2013 release, BOOTS (otherwise known as Jordy Asher) links with the Queen once again. The latest piece of work comes as a slow-moving duet, that will actually lend all proceeds to a non-profit organization devoted to...
Machine Gun Kelly - Sail (Official Video)

Machine Gun Kelly – Sail (Official Video)

With Kells celebrating his 24th birthday today, not only does the Cleveland representative reveal some new music, but we’re also treated with the accompanying visuals. So along with the AWOLNATION-featured sample, here’s Machine Gun Kelly doing Machine Gun Kelly things with the reckless clip assisting “Sail.” Happy Birthday MGK! Lace Up is available now. PREVIOUS: So...
Jez Dior ft. G-Eazy - Old No. 7 (prod. Danny Score)

Jez Dior ft. G-Eazy – Old No. 7 (prod. Danny Score)

And now the most slept-on joint of the day. Following up his recently revealed “Who Drank My Whiskey,” California’s best-kept-secret Jez Dior comes through with another brand new number. So while we wait on his forthcoming, yet-to-be-titled full-length, Jez lets loose the highly anticipated Danny Score-produced “Old No. 7,” featuring Oakland’s own buzzing rhymesayer G-Eazy....
Little Dragon - Let Go

Little Dragon – Let Go

With Little Dragon set to reveal their forthcoming, highly anticipated project next month, the Swedish collective choses today to reveal their latest offering. Coming through with the third listen of their new album, we’re treated with a stream of “Let Go.” Nabuma Rubberband arrives May 13th in the US and May 12 everywhere else. Stream “Let Go”...
Extra Butter x Saucony Grid 9000 “ACES” (Photos)

Extra Butter x Saucony Grid 9000 “ACES” (Photos)

Alright, so it seems as though Saucony is looking to really differentiate themselves from the competition. I mean, relatively speaking, the brands that were basically non-existent a few years back (Asics, Saucony etc.) have suddenly taken off and now have an increased demand for just about each and every release. Granted, most of the high...
Asher Roth - RetroHash (Album Stream)

Asher Roth – RetroHash (Album Stream)

I’ve been waiting a long, long time for this one, man. After a lengthy five-year hiatus since the debut release of Asleep In The Bread Aisle, Asher Roth reveals his independent sophomore effort. The project spaces out through ten tracks and features guest contributions from the likes of Curren$y, Vic Mensa, ZZ Ward, Chuck Inglish, and...
Jhené Aiko to Appear in May Edition of GQ Magazine (Photos)

Jhené Aiko to Appear in May Edition of GQ Magazine (Photos)

With her debut album, ‘Souled Out’ expect to hit stores this summer, Jhene Aiko has certainly been making her rounds and showing plenty of face as of late. What’s next, you may ask? How about headlining GQ Magazine for the upcoming May edition. Jhené was kind enough to give us all a glimpse of what to expect...
KiD CuDi Covers FAT MAN Magazine (Photos)

KiD CuDi Covers FAT MAN Magazine (Photos)

Recently came across the newly launched magazine FAT MAN, which is based out of NYC by editor in chief Simon Rasmussen and published by Copenhagen based design agency Dyhr.Hagen. The brands core is distinguished through the acronym “FAT” that provides substance for the fashion forward male living in the fast lane. F stands for Fashion,...